Trending PR Campaigns
Buddy: No-Trailer Horror Marketing
Roadside Attractions and Saban Films marketed Buddy, a murderous children’s-TV unicorn, with three deliberately vague teasers instead of a conventional trailer. They connected the film to director Casper Kelly’s viral Too Many Cooks, preserving the surprise while giving audiences an intriguing cultural reference point to investigate.
Why it worked: It weaponized controlled mystery—no trailer, just stark killer-unicorn key art plus a “from Too Many Cooks” tag—to spark curiosity and coverage.
The lesson: Consider pitching with three cryptic teasers tied to a prior cult hit or meme, withholding plot beats to earn think-piece speculation.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| slashfilm.com | How One Small 2026 Horror Movie Defied The Odds And Became A Box Office Hit - SlashFilm | Wednesday 2nd September, 2026 |
| thewrap.com | How ‘Buddy,’ a Tale of Children’s TV Gone Wrong, Became the Latest Indie Horror Hit | Wednesday 9th September, 2026 |
| avclub.com | Buddy returns to theaters for a sing-along | Friday 25th September, 2026 |