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Top 3 Campaign in Health & Wellbeing · September 2026
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Health & Wellbeing · September 2026

5-Hour Energy Mocktail Recipes

PR Campaign
Thursday 3rd September, 2026

5-Hour Energy created a range of alcohol-free mocktail recipes using its flavoured energy shots, from a blue raspberry Shark Attack Refresher to a coconut Water Hazard. The brand used the growing mocktail trend to reframe its caffeine shots as colourful, social drinks rather than something consumed straight.

Why it worked: It hijacked the Dry/Mocktail trend with visually snackable, recipe-ready builds that reframed a utilitarian shot as a social, photogenic drink.

The lesson: Consider packaging your product into easy, on-trend recipes or rituals media can embed and readers can replicate this weekend.

5-Hour Energy
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
hollywoodreporter.com 5-Hour Energy Drinks Mocktail Recipes: Ingredients, Official Flavors Thursday 3rd September, 2026
rollingstone.com 5-Hour Energy Taps Into Mocktail Trend With Recipes for a Better Caffeine Drink Friday 4th September, 2026
diningandcooking.com Caffeine Mocktail Recipes: 5-Hour Energy Alcohol-Free Cocktails - Dining and Cooking | DiningAndCooking.com Friday 4th September, 2026
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