Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Top 10 Campaign
Retail · September 2026
Coles Cuts Ties with Palantir
Friday 4th September, 2026
Coles confirmed it will end its Palantir partnership after 2027, following a GetUp campaign that collected 85,000 signatures, ran 700 digital billboards and secured a shareholder resolution. The campaign turned an obscure data contract into a highly visible public argument about privacy, surveillance and the ethics of supermarket technology.
Why it worked: It weaponised a clear numeric mandate—85,000 signatures, 700 billboards, a shareholder resolution—timed to a live privacy-law flashpoint, forcing a public climbdown.
The lesson: Consider staging a measurable public test—petitions, billboard counts, investor actions—tied to a current regulatory debate to corner decision‑makers.
Coles
GetUp
Palantir
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| smh.com.au | Coles cuts ties with controversial CIA-linked data giant Palantir | Friday 4th September, 2026 |
| 7news.com.au | Coles cuts ties with US military‑linked data giant Palantir after privacy backlash | 7NEWS | Friday 4th September, 2026 |
| insideretail.com.au | Coles claims Palantir wasn’t used for surveillance, ends partnership - Inside Retail Australia | Monday 7th September, 2026 |
| insideretail.com.au | The Palantir problem Coles could not explain away - Inside Retail Australia The Palantir problem Coles could not explain away | Tuesday 8th September, 2026 |
| itnews.com.au | Coles to end data analytics work with Palantir - iTnews | — |