Trending PR Campaigns
Heated Rivalry Takes Over Fenway Park
For one night, the Boston Red Sox turned Fenway Park into the fictional world of Heated Rivalry, the queer hockey romance series. Fans received themed tickets, merchandise, food, drinks and photo opportunities, giving a baseball game an unexpected romance-book takeover and creating a highly visual fan event.
Why it worked: It hijacked an iconic venue with a visually jarring culture-clash (queer hockey romance inside Fenway), plus hard numbers (12,000 tickets, 2,500 VIPs).
The lesson: Consider staging a one-night IP takeover in a mismatched, high-profile space and pre-announce scarce VIP drops to create urgent, visual coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| deadline.com | ‘Heated Rivalry’ Author Rachel Reid Has Advice For Studios Circling Romance Adaptations, Teases ‘Unrivaled’ & Celebrates Harlequin Takeover At Fenway Park | Thursday 3rd September, 2026 |
| tvinsider.com | Inside 'Heated Rivalry' Night & Author Rachel Reid's Game-Changing Year With the Show (Exclusive) | Thursday 3rd September, 2026 |