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Ignore It: From Viral Short to Feature Film

PR Campaign
Thursday 3rd September, 2026

Sam Evenson, creator of YouTube horror channel Grimoire Horror, teamed up with Temple Hill Entertainment and Anton to turn his viral seven-minute short Ignore It into a feature film. The hook is a horror concept built around one impossible rule: survive by refusing to acknowledge the terrifying woman in your home.

Why it worked: It paired a platform-proven creator and 12M-view IP with A‑list producers and TIFF sales timing, promising guaranteed audience and momentum.

The lesson: Consider pitching a breakout indie creator’s hit short as a studio-backed feature timed to a major market, with concrete viewership receipts.

Temple Hill Entertainment Anton Grimoire Horror
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