Trending PR Campaigns
Ignore It: From Viral Short to Feature Film
Sam Evenson, creator of YouTube horror channel Grimoire Horror, teamed up with Temple Hill Entertainment and Anton to turn his viral seven-minute short Ignore It into a feature film. The hook is a horror concept built around one impossible rule: survive by refusing to acknowledge the terrifying woman in your home.
Why it worked: It paired a platform-proven creator and 12M-view IP with A‑list producers and TIFF sales timing, promising guaranteed audience and momentum.
The lesson: Consider pitching a breakout indie creator’s hit short as a studio-backed feature timed to a major market, with concrete viewership receipts.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | ‘Smile’ Producers Temple Hill and Anton Team With YouTube Horror Star Sam Evenson for ‘Ignore It,’ Lily Collias to Lead Feature Adaptation of Viral Short (EXCLUSIVE) | Thursday 3rd September, 2026 |
| variety.com | ‘Smile’ Producers Temple Hill and Anton Team With YouTube Horror Star Sam Evenson for ‘Ignore It,’ Lily Collias to Lead Feature Adaptation of Viral Short (EXCLUSIVE) | Thursday 3rd September, 2026 |