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Universidad del Perreo

PR Campaign
Tuesday 18th August, 2026

Wisin turned his new reggaetón album into a fictional university, inviting fans to enrol online for exclusive lessons, artist masterclasses and music-business guidance. The playful “Universidad del Perreo” framing, backed by more than two million registrations and a roster of genre pioneers, gave the album a cultural story beyond its release.

Why it worked: The university gimmick created a hard news hook—2M sign‑ups and real-world classes—turning an album drop into an education beat story.

The lesson: Consider reframing a product launch as a public program with measurable enrollment and live sessions; pitch it to the education desk.

Wisin La Base Music Group D27 Entertainment
19 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
telemundopr.com Wisin anuncia la creación de la "Universidad del Perreo" – Telemundo Puerto Rico Tuesday 18th August, 2026
informador.mx Wisin crea Universidad del Perreo: qué es y cómo inscribirse | El Informador Tuesday 18th August, 2026
infobae.com Wisin anuncia la creación de la ‘Universidad del Perreo’: “Un movimiento que cambió la industria para siempre” - Infobae Wednesday 19th August, 2026
ondacero.es Wisin lleva el reguetón a las aulas: así es la Universidad del perreo | Onda Cero Radio Wednesday 19th August, 2026
lasexta.com ¿Perreo 'cum laude'?: Wisin anuncia la creación de la Universidad del Perreo para "la nueva generación de leyendas" Thursday 20th August, 2026
euronews.com Reggaeton star Wisin launches University of Perreo to preserve the history of the genre | Euronews Friday 21st August, 2026
caracoltv.com Wisin crea la 'Universidad del Perreo': cómo inscribirse y qué materias se dictarán Friday 21st August, 2026
expreso.ec Universidad del Perreo: estos son los profesores y las materias que prepara Wisin Friday 21st August, 2026
billboard.com Wisin lanza la ‘Universidad del Perreo’, firma nuevo management Wednesday 2nd September, 2026
billboard.com Wisin Launches ‘Universidad del Perreo’ & Signs New Management: ‘The Music Speaks’ Wednesday 2nd September, 2026
excelsior.com.mx Wisin anuncia a los profesores encargados de la Universidad del Perreo | Excélsior Thursday 3rd September, 2026
mcall.com Wisin imparte cátedra en “La Universidad del Perreo” Thursday 3rd September, 2026
mcall.com Wisin imparte cátedra en “La Universidad del Perreo” Thursday 3rd September, 2026
apnews.com Wisin imparte cátedra en “La Universidad del Perreo” | AP News Thursday 3rd September, 2026
los40.com Wisin abre las puertas de ‘La Universidad del Perreo’: un disco para volver a las raíces del reggaeton | LOS40 Urban | LOS40 Friday 4th September, 2026
esquirecolombia.com ¿Qué es La Universidad del Perreo? el disco de Wisin y sus colaboraciones Friday 4th September, 2026
eltiempo.com Wisin reúne a Ivy Queen y otras figuras del reggaetón en ‘La Universidad del Perreo’ - El Tiempo Saturday 5th September, 2026
dbknews.com Wisin’s reggaeton class is in session on new album Monday 7th September, 2026
minutouno.com Wisin presentó La Universidad del Perreo, su homenaje a las raíces del reggaetón Thursday 10th September, 2026
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