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Fashion & Apparel · September 2026
NORQAIN’s First MLB Watch
Saturday 22nd August, 2026
NORQAIN put its Wild ONE Skeleton Gecko on Oakland Athletics player Lawrence Butler for an MLB game, creating a first-of-its-kind sports moment for the hockey-associated watch brand. Butler’s game-worn watch was then donated for a charity auction, extending the story beyond the field.
Why it worked: It created a rule-bending first — a visible, on-field “wearable” in MLB — packaged with charity auction stakes and a hockey-to-baseball twist.
The lesson: Consider engineering a sanctioned first in a high-visibility arena, then lock in a post-event charity auction to extend coverage.
NORQAIN
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| forbes.com | An MLB Player May Have Made History Wearing A Mechanical Watch During A Game | Saturday 22nd August, 2026 |
| gearpatrol.com | An MLB Player Wore a Mechanical Watch During a Game. It's Likely Never Been Done Before | Gear Patrol | Monday 24th August, 2026 |
| watchpro.com | Norqain Makes Baseball History with Lawrence Butler | Tuesday 25th August, 2026 |
| rollingstone.com | The First Watch Worn by An MLB Player on the Field Is From a Brand Associated With… Hockey? | Tuesday 1st September, 2026 |
| rollingstone.com | Rolling Stone | Wednesday 2nd September, 2026 |