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Malört World Record

PR Campaign
Thursday 27th August, 2026

Jeppson’s Malört and Chicago bar Recess gathered 1,969 people to down shots simultaneously, turning the spirit’s famously bitter reputation into a Guinness World Record attempt. The event also raised money for Ravenswood Community Services.

Why it worked: It fused a Guinness World Record with a hate-love local icon, added the governor on-site, and tied it to charity—irresistible news trifecta.

The lesson: Consider staging a mass-participation record attempt that flips a notorious flaw into a badge of honor, with a beneficiary and notable attendee.

Jeppson’s Malört Recess
15 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
chicagotribune.com August event looks to set Malört world record Friday 29th May, 2026
nbcchicago.com Malört aims to set world record for largest group to take shot at once at Chicago event Friday 29th May, 2026
nbcchicago.com Malört world record attempt set for Chicago this weekend, and here’s how you can participate Thursday 27th August, 2026
nbcchicago.com Malört world record attempt set for West Loop bar – NBC Chicago Sunday 30th August, 2026
blockclubchicago.org Chicagoans Set Malört Record For Most People To Down A Shot At Same Time Monday 31st August, 2026
chicagotribune.com Chicagoans gather to set the world record for most people taking a Malört shot simultaneously Monday 31st August, 2026
chicagotribune.com Chicagoans gather to set the world record for most people taking a Malört shot simultaneously Monday 31st August, 2026
nbcchicago.com A Chicago bar officially set a new Malört-flavored world record Monday 31st August, 2026
boston.com This Somerville bar aimed to help set a world record. It involved taking shots. Tuesday 1st September, 2026
upi.com Nearly 2,000 people down shots of Malört to set world record - UPI.com Tuesday 1st September, 2026
upi.com Nearly 2,000 people down shots of Malört to set world record Tuesday 1st September, 2026
upi.com Nearly 2,000 people down shots of Malört to set world record - UPI.com Tuesday 1st September, 2026
upi.com Nearly 2,000 people down shots of Malört to set world record - UPI.com Tuesday 1st September, 2026
archyde.com Chicago Bar Sets World Record as Nearly 2,000 People Down Malört Shots Together – Archyde Wednesday 2nd September, 2026
archyde.com Chicago Bar Sets World Record as Nearly 2,000 People Down Malört Shots Together – Archyde Wednesday 2nd September, 2026
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