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Malört World Record
Jeppson’s Malört and Chicago bar Recess gathered 1,969 people to down shots simultaneously, turning the spirit’s famously bitter reputation into a Guinness World Record attempt. The event also raised money for Ravenswood Community Services.
Why it worked: It fused a Guinness World Record with a hate-love local icon, added the governor on-site, and tied it to charity—irresistible news trifecta.
The lesson: Consider staging a mass-participation record attempt that flips a notorious flaw into a badge of honor, with a beneficiary and notable attendee.
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