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Un niño, un árbol

PR Campaign

Tuesday 1st September, 2026

Fundación Unicaja marked the end of its summer camps by pledging to plant more than 6,700 trees—one for every young person who attended. The simple participant-for-tree mechanic gave the programme a clear environmental hook beyond the usual attendance figures.

Why it worked: The attendance-to-tree pledge turned a routine wrap-up into a timely, quantifiable climate action story with a clear metric and deadline.

The lesson: Consider tying your participation metric to a concrete public act (one-for-one), with a near-term execution date reporters can track.

Fundación Unicaja

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
abc.es	Los Campus de la Fundación Unicaja despiden el verano con casi 6.700 jóvenes	Tuesday 1st September, 2026

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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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Does this track sponsored posts, or is it earned media only?

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What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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