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Top 3 Campaign in Beauty & Cosmetics · September 2026
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Beauty & Cosmetics · September 2026

SPEEDRUN: Million Dollar Mission

PR Campaign
Tuesday 1st September, 2026

Dr. Squatch teamed up with streamer IShowSpeed for a nine-week, million-dollar challenge across four countries. Fans can win cash by completing deliberately odd tasks, finding hidden prize cases and discovering winning cards in special soap packs—turning IShowSpeed’s chaotic persona into a participatory treasure hunt.

Why it worked: It converted a polarizing creator’s signature chaos into a public cash hunt with UGC proof, platform hashtags, and real-world Easter eggs.

The lesson: Consider turning a brand persona quirk into a time-boxed, geo-teased scavenger hunt that requires filmed proof and offers instant cash bounties.

Dr. Squatch IShowSpeed
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
larazon.es IShowSpeed se alía con una marca de jabones para regalar un millón de dólares por cumplir retos como ladrar en la calle Tuesday 1st September, 2026
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