Trending PR Campaigns
Airlink Stadium Flyover
Ahead of a South Africa–New Zealand rugby match, Airlink sent two jets in formation over Cape Town’s packed DHL Stadium. The dramatic, tightly choreographed flyover created striking footage and instant debate about whether its low altitude was spectacular or unsafe.
Why it worked: It sparked a safety controversy with precise, verifiable altitudes from Flightradar24, creating a data-backed debate journalists could lead.
The lesson: Consider staging a visually bold moment with measurable metrics, then seed expert dissent to fuel a fast, data-led news cycle.
Coverage over time
How this story spread across the media