Trending PR Campaigns
Be the Sixth Player
As abuse and threats against WNBA players intensified, the Chicago Sky partnered with national security specialists PERIL and Moonshot to monitor danger and launch “Be the Sixth Player”. The campaign encourages fans to challenge misogynistic abuse online and in the stands, borrowing counter-extremism tools and language for a sports audience.
Why it worked: It reframed fan safety as counter-extremism, importing government-grade threat monitoring into sports—a surprising, high-stakes hook with hard data.
The lesson: Consider repurposing tools from a serious domain (e.g., cybersecurity, disaster response) to fix a common problem, then prove impact with metrics.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| npr.org | Why is one WNBA team calling in national security experts? | Saturday 29th August, 2026 |