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Top 5 Campaign
Ecommerce · September 2026

Magnum Croissant

PR Campaign
Sunday 16th August, 2026

Magnum turned an ice cream croissant recipe into a shareable food trend, encouraging people to place a Magnum inside a croissant and post their reactions. The simple, unexpected combination gained millions of views and inspired creator content, brand variations and even free giveaways from a Dubai bakery.

Why it worked: It hijacked an existing croissant-flattening trend with a dead-simple, replicable twist that begged for reaction videos and mass creator participation.

The lesson: Consider grafting your product onto a trending DIY hack and seed a 15-second “try-it-now” format that invites side‑by‑side reactions.

Magnum
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
parade.com I Tried the Viral 2-Ingredient Croissant Ice Cream Sandwich—and It Was Ridiculously Good Sunday 16th August, 2026
see.mv Croissant-Magnum combo becomes Maldives’ latest viral treat, boosting local business | Sun English Edition Monday 17th August, 2026
thegrocer.co.uk Magnum’s ice cream croissant hack goes viral Friday 28th August, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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