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Top 10 Campaign in Fashion & Apparel · August 2026

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Top 10 Campaign

Fashion & Apparel · August 2026

AI Supporter-Designed Third Kit

PR Campaign

Thursday 27th August, 2026

Manchester City unveiled its 2026/27 third kit, co-designed using AI and input from a supporter. The unusual collaboration gave a routine football-shirt launch a more unexpected, participatory hook for sports and mainstream coverage.

Why it worked: It turned a routine kit drop into a participatory story by naming a real fan co-designer and crediting AI as the mechanism.

The lesson: Consider inviting one outsider to co‑create using a visible tool, then announce them by name and show their fingerprints in the output.

Manchester City

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
alloutsoccer.com	Manchester City unveil 2026/27 third-kit co-designed by AI and supporter - Yahoo Sports	Thursday 27th August, 2026

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