Trending PR Campaigns
Jamie T’s 33:10 Reading Festival Secret Set
Jamie T asked Reading Festival to squeeze him onto the bill for exactly 33 minutes and 10 seconds, turning the runtime into a playful reference to his new Nokia 3310-inspired single. The festival accepted, creating a neat last-minute secret-set story ahead of his album campaign.
Why it worked: It fused a last-minute festival scoop with a precise 33:10 gimmick tied to the single title, delivering a timely, headline-ready hook.
The lesson: Consider pitching a surprise micro-event with an oddly specific duration that echoes your product name or feature for instant headline symmetry.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| readingindielife.uk | Reading Festival 2026 Secret Sets!!! – Reading Indie Life | Wednesday 26th August, 2026 |
| nme.com | Reading 2026: Jamie T confirmed for surprise secret "33 minute 10 second" set | Thursday 27th August, 2026 |
| clashmusic.com | Jamie T Confirms Surprise Reading Festival Set | Live | Clash Magazine Music News, Reviews & Interviews | Thursday 27th August, 2026 |
| clashmusic.com | Jamie T Confirms Surprise Reading Festival Set | Live | Clash Magazine Music News, Reviews & Interviews | Thursday 27th August, 2026 |
| music.co.uk | Jamie T and Royal Blood confirm Reading Festival secret sets – Music.co.uk | Thursday 27th August, 2026 |
| nme.com | Jamie T kicks off Reading 2026 with surprise main stage set: “Ready for a little dance?” | Friday 28th August, 2026 |