Trending PR Campaigns
Brütal Legend’s 666-Minute Tribute
Following Tim Curry’s death, Double Fine made its game Brütal Legend free to download for 666 minutes. The darkly playful timing and Curry’s role as Emperor Doviculus turned a straightforward tribute into a shareable piece of gaming news.
Why it worked: A time-limited free download tied to a breaking obituary, with the devilish 666-minute window, gave press an urgent, irresistible hook.
The lesson: Consider launching a brief, numerically symbolic giveaway synced to a timely cultural moment to create urgency and a clean headline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| shacknews.com | Brutal Legend is free for 666 minutes in honor of Tim Curry | Shacknews | Thursday 27th August, 2026 |
| pcgamer.com | Brütal Legend is available free in honor of Tim Curry | PC Gamer | Thursday 27th August, 2026 |
| everythingedinburgh.com | Brütal Legend Made Free for 666 Minutes to Honour Tim Curry | Thursday 27th August, 2026 |
| everythingedinburgh.com | Brütal Legend Made Free for 666 Minutes to Honour Tim Curry | Thursday 27th August, 2026 |
| vgtimes.com | Brütal Legend Is Free on Itch.io for 666 Minutes in Tim Curry Tribute (Updated: The Giveaway has Already Ended) | Thursday 27th August, 2026 |
| nme.com | ‘Brutal Legend’ goes free-to-download in honour of Tim Curry | Thursday 27th August, 2026 |
| gamesradar.com | Double Fine made Brutal Legend free for a fitting 666 minutes in tribute to Tim Curry, who played the game's antagonist | GamesRadar+ | Thursday 27th August, 2026 |