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AI Fan-Designed Manchester City Kit

PR Campaign
Friday 31st July, 2026

Puma and Manchester City invited fans to create the club’s third kit using AI. After 180,000 submissions and a global fan vote, photographer Elliott’s design—loosely inspired by City’s 2013/14 away shirt—was revealed across Manchester billboards as the first professional football kit designed by a fan with AI.

Why it worked: It fused a verifiable first (“fan-designed with AI”) with mass participation (180,000 entries + global vote) and a real-world reveal on giant billboards.

The lesson: Consider running a public creation contest that ends with a tangible launch moment in public spaces and a measurable “first.”

Puma Manchester City
24 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
mancity.com City and PUMA launch groundbreaking AI football kit design platform for fans with winning entry to be worn on-pitch Monday 9th December, 2024
theverge.com Manchester City is letting fans design its new kit with AI | The Verge Monday 9th December, 2024
espn.com Fans can design Man City's 2026-27 third kit using AI, here's how Tuesday 10th December, 2024
mancity.com Man City launch fan vote for 2026/27 Third kit with PUMA AI Creator Friday 24th January, 2025
mancity.com Built for this City: Manchester City and PUMA unveil the 2026/27 Away Kit Friday 31st July, 2026
goal.com Manchester City 2026-27 kit: New home, away, third & goalkeeper jerseys, release dates, shirt leaks & prices | Goal.com Monday 3rd August, 2026
mancity.com City Third Kit 2026/27: Designed by one of us…Chosen by all of us! Wednesday 26th August, 2026
mancity.com Designed by one of us, chosen by all of us: City and PUMA launch 2026/27 Third kit Thursday 27th August, 2026
mancity.com Watch: Fan sees AI design come to life for 2026/27 PUMA Third kit Thursday 27th August, 2026
bbc.com Man City news: AI-inspired third kit unveiled - BBC Sport Thursday 27th August, 2026
thekitman.co.uk Manchester City Reveal Fan-Designed 2026-27 PUMA Third Kit » The Kitman Thursday 27th August, 2026
themanc.com Manchester City reveal world-first third kit... designed by AI Thursday 27th August, 2026
urbanstreetculture.co.za Man City's New Third Kit Was Designed by a Fan Using AI Thursday 27th August, 2026
bleacherreport.com Manchester City Unveils Fan-Designed, AI-Generated Uniforms in New Photos for 2026-27 EPL Season Thursday 27th August, 2026
soccerladuma.co.za Made By The Cityzens: Man City & PUMA Unveil First-Ever Fan-Designed AI Jersey Thursday 27th August, 2026
espn.com Premier League 2026-27 kits: Ranking every jersey released - ESPN Thursday 27th August, 2026
alloutsoccer.com Manchester City unveil 2026/27 third-kit co-designed by AI and supporter - Yahoo Sports Thursday 27th August, 2026
espn.com Man City, Puma equip fans with AI to design 2026-27 third kit - ESPN Thursday 27th August, 2026
espn.com Man City, Puma equip fans with AI to design 2026-27 third kit - ESPN Thursday 27th August, 2026
globalbrandsmagazine.com Manchester City Kit: 180,000 Fan Designs, 1 Bold Winner Friday 28th August, 2026
businesscloud.co.uk Manchester City & PUMA break ground with ‘AI first’ Friday 28th August, 2026
dezeen.com Manchester City and Puma unveil AI-designed kit Tuesday 1st September, 2026
fastcompany.com Man City fans used AI to design the team's new kit - Fast Company Tuesday 1st September, 2026
yankodesign.com A Fan Actually Designed Man City’s Third Kit With Puma’s AI Platform - Yanko Design Tuesday 1st September, 2026
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