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Tracking the Kestrels of Barcience
Monday 24th August, 2026
Iberdrola expanded its biodiversity work at a Toledo solar plant by releasing more captive-bred lesser kestrels fitted with radio transmitters. The monitoring programme turns the birds’ movements, survival and breeding into new scientific evidence for how renewable-energy sites can support threatened wildlife.
Why it worked: The hard data hook—radiotransmitters generating fresh, local movement and breeding metrics—turned a feel‑good release into timely, evidence‑led news.
The lesson: Consider attaching low‑cost trackers to your beneficiaries and offer exclusive, time‑stamped maps or metrics to one outlet each week.
Iberdrola
1 Source:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.es | Iberdrola refuerza en Bargas (Toledo) la recuperación del cernícalo primilla con nuevos ejemplares monitorizados | Monday 24th August, 2026 |