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Cyberpunk 2077 x Rebelhorn Motorcycle Gear
Cyberpunk 2077 teamed up with motorcycle clothing brand Rebelhorn on a limited-edition range of protective riding jackets inspired by the game's neon dystopian style. The collaboration turns recognisable in-game armour and fashion into real-world gear, including Draxter Samurai and Draxter Militech designs, with an Edgerunners jacket still to come.
Why it worked: It fused a beloved in-game aesthetic with real, certified CE-Level 2 protective gear, creating a tangible, limited, safety-verified collectible fans can actually use.
The lesson: Consider translating a cult visual from your world into a functional, standards-certified product drop with scarcity and email sign-ups.
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How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| screenrant.com | Cyberpunk 2077: Rebelhorn Officially Announced | Friday 21st August, 2026 |