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Top 3 Campaign in Fashion & Apparel · August 2026
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Top 3 Campaign
Fashion & Apparel · August 2026

Cyberpunk 2077 x Rebelhorn Motorcycle Gear

PR Campaign
Friday 21st August, 2026

Cyberpunk 2077 teamed up with motorcycle clothing brand Rebelhorn on a limited-edition range of protective riding jackets inspired by the game's neon dystopian style. The collaboration turns recognisable in-game armour and fashion into real-world gear, including Draxter Samurai and Draxter Militech designs, with an Edgerunners jacket still to come.

Why it worked: It fused a beloved in-game aesthetic with real, certified CE-Level 2 protective gear, creating a tangible, limited, safety-verified collectible fans can actually use.

The lesson: Consider translating a cult visual from your world into a functional, standards-certified product drop with scarcity and email sign-ups.

CD Projekt Red Rebelhorn
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Coverage over time

How this story spread across the media

Publication Headline Date
screenrant.com Cyberpunk 2077: Rebelhorn Officially Announced Friday 21st August, 2026
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