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Top 3 Campaign in Automotive · August 2026
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Top 3 Campaign
Automotive · August 2026

The 10K Ford Escort

PR Campaign
Thursday 20th August, 2026

Boreham Motorworks created an officially Ford-approved, £354,000 continuation Mk1 Escort with a bespoke 10,000rpm engine, race-derived engineering and a sub-tonne body. Limited production, extreme specifications and the unlikely combination of a classic shape with modern performance gave automotive media a strong “impossible restomod” story.

Why it worked: It paired an officially licensed heritage icon with a bespoke 10,000rpm engine and tiny 150-unit run—hard exclusivity plus sanctioned nostalgia.

The lesson: Consider pitching a beloved legacy format rebuilt with one audacious, quantifiable spec (e.g., “10,000rpm”), tightly limited, and officially endorsed.

Boreham Motorworks Ford
13 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
autocar.co.uk 10,000rpm, £354k Ford Escort is a car 'nobody else could build' | Autocar Thursday 1st January, 1970
roadandtrack.com Boreham's New 16-Valve 4-Cylinder Revs To 10,000 RPM Wednesday 12th November, 2025
autocar.co.uk The original Ford Escort is coming back with a snarling 10,000rpm engine | Autocar Wednesday 12th November, 2025
fordauthority.com Ford Escort RS Reproduction Engine Details Revealed Wednesday 12th November, 2025
caranddriver.com This Mighty Four-Cylinder Engine Revs Like a Lambo but Is Built for Boreham's Mk 1 Ford Escort RS Thursday 13th November, 2025
topgear.com The Ford Escort is back: this Mk1 RS is a £354k lightweight that revs to 10,000rpm | Top Gear Tuesday 9th June, 2026
caranddriver.com Boreham Motorworks Ford Escort Mk1 RS Shown with 10K-RPM Redline Tuesday 9th June, 2026
fordauthority.com Ford Escort MK1 RS Reproduction Coupe Debuts With 10K RPM Engine Tuesday 9th June, 2026
fordauthority.com Ford Escort MK1 RS Reproduction Coupe Debuts With 10K RPM Engine Tuesday 9th June, 2026
newatlas.com Ford Escort back as limited-edition 326-hp modern-retro sports car Tuesday 16th June, 2026
autocar.co.uk 10,000rpm, £354k Ford Escort is a car 'nobody else could build' | Autocar Thursday 20th August, 2026
motor16.com Boreham Motorworks y su Ford Escort Mk1 RS: 10.000 rpm y 354.000 libras Thursday 20th August, 2026
lavanguardia.com El emblemático Ford Escort que resucita en forma de moderno deportivo futurista Monday 24th August, 2026
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