Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
#1 Campaign
All Sectors · August 2026
GTA 6 Reenlistment Pass
Monday 17th August, 2026
The U.S. Army’s 3rd Infantry Division offered eligible soldiers a four-day pass to play GTA 6 if they signed a two- to six-year reenlistment contract. It turned a highly anticipated game release into an unexpectedly specific recruitment incentive, giving the Army a neat hook for mainstream coverage.
Why it worked: It hijacked GTA 6’s release calendar with a clear, time-boxed incentive, creating a surprising military-meets-pop-culture contrast and instant debate.
The lesson: Consider tying a limited-time perk to a massive pop-culture drop and quantify early uptake to give reporters a concrete news peg.
U.S. Army
17 Sources:
Coverage over time
How this story spread across the media