Trending PR Campaigns
Fans Pick Niall Horan’s Tour Set List
Niall Horan opened an online voting portal with Set, inviting fans to choose up to 20 songs from his four albums for his upcoming Dinner Party tour. Turning the usually private business of building a set list into a fan vote created a simple, participatory hook for music coverage.
Why it worked: It turned a behind-the-scenes process into a public vote with stakes and a deadline, generating data-driven headlines and fan FOMO.
The lesson: Consider opening a private decision to a public vote with a cutoff, then pitch the evolving leaderboard as ready-made coverage.
Coverage over time
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