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La gota que da vida al bosque

PR Campaign
Monday 17th August, 2026

Tuawa and Rototom Sunsplash marked five years of their sustainability partnership by turning festival water refills into a symbolic Mediterranean forest. Their refill stations have reportedly avoided 3.2 million plastic bottles, with each refill contributing to the story of 13,500 trees and 27 hectares of woodland.

Why it worked: It tethered big, verifiable impact numbers to a vivid, place-based metaphor (13,500 trees/27 hectares), timed to the festival news cycle.

The lesson: Consider converting your usage metrics into a tangible local landmark or habitat equivalence and unveil it at a high-attention event.

Tuawa Rototom Sunsplash
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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