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La gota que da vida al bosque
Tuawa and Rototom Sunsplash marked five years of their sustainability partnership by turning festival water refills into a symbolic Mediterranean forest. Their refill stations have reportedly avoided 3.2 million plastic bottles, with each refill contributing to the story of 13,500 trees and 27 hectares of woodland.
Why it worked: It tethered big, verifiable impact numbers to a vivid, place-based metaphor (13,500 trees/27 hectares), timed to the festival news cycle.
The lesson: Consider converting your usage metrics into a tangible local landmark or habitat equivalence and unveil it at a high-attention event.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.es | Tuawa y Rototom ahorran al planeta 3,2 millones de botellas de plástico y más de seis millones de litros de agua | Monday 17th August, 2026 |
| elperiodicomediterraneo.com | SOSTENIBILIDAD ROTOTOM BENICÀSSIM I Cinco años sin plástico: Rototom evita ya 3,2 millones de botellas | Monday 17th August, 2026 |
| levante-emv.com | El Rototom Sunsplash ahorra al planeta 3,2 millones de botellas de plástico | Monday 17th August, 2026 |
| levante-emv.com | El Rototom Sunsplash ahorra al planeta 3,2 millones de botellas de plástico | Monday 17th August, 2026 |