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Artists for Stop Rosebank

PR Campaign
Monday 17th August, 2026

Earth/Percent and Uplift coordinated an open letter signed by more than 200 musicians, including Thom Yorke, Massive Attack, Robert Smith and Brian Eno, urging Prime Minister Andy Burnham to reject the Rosebank oil field. The hook was turning music’s most recognisable voices into a collective pressure group, linking fossil-fuel expansion to the climate threats already disrupting festivals and live events.

Why it worked: It worked because a celebrity-stacked open letter created a timely binary choice for a new PM, tied to unfolding heatwave disruptions in music.

The lesson: Consider corralling credible, cross-field names to publicly force a yes/no decision tied to a current disruption your audience feels.

Earth/Percent Uplift
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