Trending PR Campaigns
The Endless Screening
To promote Alex Ullom’s horror film It Ends, Neon staged a 36-hour screening marathon in New York. Groups of four competed to stay through the endurance challenge, earning cash for every minute they lasted and a bonus if the whole team made it to the end.
Why it worked: It hijacked a release-week calendar with a measurable endurance contest—cash-per-minute plus team bonus—creating stakes, winners, and irresistible visuals.
The lesson: Consider turning your launch into a timed challenge with escalating payouts and team thresholds to guarantee outcome data and photo moments.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| gizmodo.com | Can You Watch Neon’s New Film 'It Ends' for 36 Hours Straight? | Wednesday 12th August, 2026 |
| deadline.com | Neon Sets 36-Hour Screening Of ‘It Ends’ At NYC’s Metro Private Cinema With Payouts For Sticking Around | Wednesday 12th August, 2026 |
| horrorbuzz.com | NEON’s IT ENDS Launches 36-Hour Endless Screening Event | Friday 14th August, 2026 |