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The best PR campaigns right now, ranked by coverage. Updated daily.
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Top 10 Campaign in Retail · August 2026
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Top 10 Campaign
Retail · August 2026

Sour Watermelon Mochi

PR Campaign
Wednesday 12th August, 2026

Little Moons teamed up with Candy Kittens to turn TikTok fan requests into a limited-edition Sour Watermelon mochi sorbet. The collaboration combines Candy Kittens’ recognisable sweet flavour with Little Moons’ frozen dessert format, creating a novel product launch for grocery and food media.

Why it worked: It converted visible TikTok demand into a limited-edition, cross-brand mashup with retailer validation, giving journalists social proof plus a concrete novelty peg.

The lesson: Consider packaging a top fan request into a timeboxed collab, then secure a buyer quote to prove momentum before pitching.

Little Moons Candy Kittens
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
thegrocer.co.uk Little Moons teams up with Candy Kittens on Sour Watermelon mochi Wednesday 12th August, 2026
veganfoodandliving.com Little Moons and Candy Kittens launch Sour Watermelon mochi Wednesday 12th August, 2026
vegan-news.net Little Moons turns iconic Candy Kittens flavour into vegan mochi with new Sour Watermelon flavour – Vegan-News.net Wednesday 12th August, 2026
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

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