Trending PR Campaigns
Third Man Records UK & Ireland Pop-up Tour
Third Man Records staged a five-city pop-up takeover of independent record shops across the UK and Ireland coinciding with Jack White’s tour, selling exclusive vinyl, limited merch and hand-screen-printed “bootleg” editions tied to the Frozen Charlatan character to generate buzz around the new album.
Why it worked: It paired tour dates with scarcity-driven “bootleg” drops and a playful album-character storyline, creating time-bound, collectible news with visuals.
The lesson: Consider tying a live moment to a limited drop via a fictional “thief” or character, with hand-numbered items available only onsite.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nme.com | Jack White announces new Third Man Records Store in London | Tuesday 10th August, 2021 |
| nme.com | Jack White's Third Man Records announces UK and Ireland pop-up store tour | Wednesday 5th August, 2026 |
| nialler9.com | Third Man Records is bringing pop-up shops to Dublin and Belfast | Nialler9 | Thursday 6th August, 2026 |
| rockfm.fm | Jack White desata la locura con tiendas sorpresa por Reino Unido e Irlanda | Friday 7th August, 2026 |
| thirdmanrecords.com | UK & Ireland Pop-up Tour – Third Man Records – Official Store | Tuesday 11th August, 2026 |