Gen Z covers group costs, gets stiffed
Sunday 26th July, 2026
A Zelle survey found 76% of Gen Z who covered group expenses weren’t fully repaid and 47% went into debt, straining finances and friendships in the US.
This gives Wise a chance to talk about making peer payments clearer and cross-border splits simpler — especially for customers in the UK and Europe.
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Why have we flagged this?
This survey shows Gen Z struggling with friend-group payments and recommends digital payment apps — a direct opportunity for Wise to comment on peer payments, shared accounts and features that reduce unpaid IOUs.
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