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Customers frustrated by AI support rise

Industry News
Monday 29th June, 2026 BBB reports a 55% rise in US complaints about AI customer service since 2023, citing unhelpful chatbots and automated phone lines that fail to connect users to humans. This gives Wise a chance to talk about reliable, human-centred customer support for cross-border payments in the UK and Europe—where trust and clear help matter most.
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Strong Opportunity
Why have we flagged this?

Rising US complaints about AI customer service are a consumer trust story relevant to Wise’s customer support and could let you highlight your human-support availability and trust metrics.

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