Women increasingly seek financial advice
Friday 22nd May, 2026
Research from UK firm Continuum finds 20% of women are likely to seek independent financial advice (up from 14% in June 2024), compared with 19% of men, and women report lower financial security (43% vs 49%). This gives Wise a chance to talk about how transparent, low-cost multi‑currency tools and clear financial information help women feel more confident managing cross‑border money in the UK and beyond.
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Why have we flagged this?
Research showing women increasingly seek financial advice and feel less secure is a timely consumer finance story where Wise could contribute data on account behaviours and cross-border money needs among female customers.
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