Landlord caution limits rental supply
Why have we flagged this?
Savills reports rising prime rents and a shortage of homes to let, giving you an opportunity to share Rightmove data on rental supply, asking rents and tenant demand.
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Expert comment
Explain why higher yields may not bring landlords back
A property market expert can explain why stronger rental yields may still fail to offset landlords’ concerns about regulation, tax and mortgage costs.
Expert comment angle: Offer this view to consumer money and property journalists, grounded in how rental supply and asking rents interact.
Why: It challenges the assumption that better returns automatically mean more homes to rent.