More homeowners enquire about new-builds
Friday 16th October, 2026
Enquiries from existing homeowners for new-build homes in the UK rose 23% in the first half of 2026, compared with the previous six months.
This gives Rightmove a natural way to comment on how changing buyer interest is shaping the UK housing market.
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Why have we flagged this?
Enquiries from existing homeowners about new builds rose 23%, creating a timely chance to share Rightmove’s own data on buyer demand and regional trends.
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Expert comment
Explain why moving dates matter as much as incentives
Flexible completion dates may help move-up buyers overcome the chain friction that can stop interest in a new build becoming a sale.
Expert comment angle: Offer Rightmove’s property expert to consumer property desks with the view that timing flexibility tackles a practical barrier, while incentives such as stamp-duty help tackle the cost.
Why: It adds a useful, specific explanation to the gap between rising enquiries and actual purchases.
Expert comment
Explore why London is bucking the new-build trend
London’s decline in enquiries stands out against growth elsewhere, raising questions about how the capital’s housing market differs for move-up buyers.
Expert comment angle: Offer Rightmove’s property expert to consumer news desks with a focused take on the factors that can make moving to a new build harder in London than elsewhere.
Why: The regional exception gives journalists a clear question to explore beyond the headline national increase.