Mortgage rates hold back home sales
Thursday 15th October, 2026
Zoopla found that more homes in Great Britain are affordable on an average income, but mortgage rates above 5% are holding back sales.
This gives Rightmove a natural role in the conversation about what buyers can afford and how borrowing costs shape their search for a home.
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Why have we flagged this?
Zoopla’s new research shows improving affordability alongside weaker sales, giving you an opportunity to add Rightmove data on buyer demand and regional property trends.
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Thinking...
These are starting points for inspiration, not finished ideas.
Data idea
Track how buyers are adjusting their maximum price
Show whether the share of Rightmove searches with a maximum price filter has shifted as mortgage rates have stayed high.
Data to investigate: Analyse your property search data to compare the share of searches using a maximum price filter with the same period last year.
Why: It offers a direct view of how buyers are adapting their searches, without claiming those searches led to purchases.