Flood resilience could save £60 million
Wednesday 14th October, 2026
Aviva says flood-resilience measures in new homes built in UK flood-risk areas could save up to £60 million in claims and lost property value over ten years.
This gives you a chance to discuss how flood risk and resilience affect the homes people search for and buy across the UK.
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Why have we flagged this?
Aviva’s analysis highlights the financial risks of flooding for homebuyers, giving you an opportunity to share data on flood-risk properties and what buyers should consider.
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Newsjack
Stage a flood-resilience home viewing
Partner with a flood-resilience specialist and a local agent to demonstrate practical measures in a flood-risk home.
Newsjack angle: Arrange a real viewing for consumer property and regional news desks, with experts on hand to explain the measures.
Why: A tangible demonstration gives journalists a useful way to show what resilience looks like beyond a policy proposal.