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Migration drove much of housing demand

Industry News
Monday 12th October, 2026 The European Investment Bank says migration accounted for 60% of housing demand over the past decade; the headline does not specify the country. This gives Rightmove a natural perspective on how population changes shape housing demand and the search for homes in the UK.
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Moderate Opportunity
Why have we flagged this?

The EIB estimate links migration to housing demand, giving you an opportunity to share Rightmove data on how demand varies across the UK.

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