Back-to-school slowdown hits viewings
Thursday 3rd September, 2026
UK parents expect school commitments to reduce property viewings and delay home-buying decisions, with many relying more on online listings and virtual tours.
This gives Rightmove a natural chance to comment on how digital property search helps families keep moving when time is tight.
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Why have we flagged this?
The research points to a potential autumn housing slowdown and greater reliance on online listings, giving Rightmove an opportunity to share portal traffic and viewing data.
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Thinking...
These are starting points for inspiration, not finished ideas.
Expert comment
Help families house-hunt around the school run
Argue that autumn buyers need property searches designed around fragmented evenings, not traditional daytime viewings.
Expert comment angle: Have a Rightmove spokesperson tell consumer property journalists that flexible viewing slots, virtual tours and asynchronous paperwork should become standard during term time.
Why: It turns a slowdown into a practical shift in how families will buy homes.
Newsjack
Create a school-run house-hunting guide
Publish a practical guide showing families how to shortlist, view and progress a move around school commitments.
Newsjack angle: Create a downloadable Rightmove guide with viewing checklists, virtual-tour questions and an appointment-planning template, then pitch it to consumer property and parenting desks.
Why: It gives journalists an immediately useful response to a familiar autumn problem.