Rent takes almost a third of UK incomes
Friday 28th August, 2026
UK renters now spend almost a third of their income on rent, as rising prices and the Renters’ Rights Act reshape what tenants and landlords want.
This gives Rightmove a natural chance to comment on how renters are balancing affordability, location and long-term value across the UK.
1 Source:
Why have we flagged this?
Rising rents and shifting renter priorities are major consumer housing news, giving Rightmove an opportunity to share rental demand, affordability and tenancy trends from its market data.
Get reactive idea inspiration
Thinking...
These are starting points for inspiration, not finished ideas.
Data idea
Show which rental property types have risen fastest
Reveal the property types recording the largest annual increases in asking rent across the UK.
Data to investigate: Analyse your rental listing data to compare annual asking-rent changes by property type.
Why: It adds useful detail to the affordability story and shows where renters face the greatest pressure.
Expert comment
Reframe affordability around security, not just price
Argue that renters may accept a slightly higher rent in exchange for longer-term security and fewer forced moves.
Expert comment angle: Offer this view to consumer finance and property journalists, backed by your market knowledge and the shift towards longer tenancies.
Why: It gives journalists a distinctive explanation for why renters are prioritising value beyond the monthly figure.
Newsjack
Create a longer-tenancy label for rental listings
Introduce a prominent label for homes where landlords are open to longer-term tenancies.
Newsjack angle: Build the label with participating agents within days and pitch the launch to national consumer and property media as a practical response to renters seeking stability.
Why: It turns the Renters’ Rights Act story into a visible, useful change that directly helps people facing rising rents.