Britain supports local housebuilding
Monday 24th August, 2026
New research finds UK support for local housebuilding is nearly twice as high as opposition, though infrastructure, services and green-space concerns remain.
This gives Rightmove a natural chance to comment on what buyers want from new homes and how better supply could improve choice across the UK.
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Why have we flagged this?
This national housing research challenges NIMBY assumptions, giving Rightmove an opportunity to share buyer demand, local market or affordability data that adds context.
Get reactive idea inspiration
Thinking...
These are starting points for inspiration, not finished ideas.
Data idea
Show where new-build demand is strongest across Britain
Reveal the local authorities receiving the most searches for new-build properties, showing where buyer demand is concentrated.
Data to investigate: Analyse your property search data for searches containing new-build terms, broken down by local authority.
Why: It adds a concrete geographic layer to the debate about whether communities want new homes nearby.
Expert comment
Reframe the NIMBY debate around infrastructure, not housebuilding
Argue that local opposition is often a demand for better schools, healthcare and transport alongside new homes, rather than rejection of development itself.
Expert comment angle: Have a Rightmove housing market expert offer this view to national property and political correspondents.
Why: It gives journalists a more nuanced, counterintuitive interpretation of the research and a strong quote beyond the headline figures.