Where landlords find the strongest yields
Tuesday 25th August, 2026
Buy-to-let landlords in England are achieving the strongest estimated gross rental yields in northern and more affordable cities, led by Newcastle at 6.9%.
This gives Rightmove a natural chance to comment on where rental demand, property prices and potential returns differ across the UK.
1 Source:
Why have we flagged this?
This new rental-yield data is highly relevant to the UK property market, giving Rightmove an opportunity to share comparable rental trends or expert context with consumer media.
Get reactive idea inspiration
Thinking...
These are starting points for inspiration, not finished ideas.
Data idea
Map the best yields by property size
Show whether the strongest rental returns are concentrated in smaller flats or larger homes across England.
Data to investigate: Analyse your property listing data to compare asking rents and asking prices by bedroom count and location.
Why: It adds a useful layer to the existing city rankings and gives consumer finance journalists a clear, practical story.
Newsjack
Create a rental yield reality-check guide
Produce a simple guide showing what landlords should deduct from gross yield before judging a property’s potential return.
Newsjack angle: Turn the guide around within days and pitch it to consumer finance desks alongside the regional yield story.
Why: It gives journalists a ready-made service piece that helps readers interpret the headline figures rather than simply repeat them.
Expert comment
Warn landlords not to confuse yield with profit
Argue that gross yield alone can make expensive maintenance, void periods and management costs look deceptively unimportant.
Expert comment angle: Have your property expert offer this specific warning to national property and consumer finance journalists covering the yield figures.
Why: It provides a credible reality check that makes the story more useful to ordinary landlords and prospective investors.