Property leaders target slower home moves
Tuesday 25th August, 2026
UK property leaders have formed a BestAgent advisory board to shorten home-buying times and reduce the number of sales that fall through.
This gives Rightmove a natural chance to comment on how better information and technology could make moving home simpler for people across the UK.
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Why have we flagged this?
Property leaders are targeting the UK’s lengthy, failure-prone buying process, giving Rightmove an opportunity to share transaction data or insight on delays and fall-throughs.
Get reactive idea inspiration
Thinking...
These are starting points for inspiration, not finished ideas.
Data idea
Track demand for chain-free homes
Show whether buyer interest in chain-free properties is rising as transaction delays remain in the spotlight.
Data to investigate: Analyse your search query data to compare searches for ‘chain-free’ homes with the same period last year.
Why: It reveals how delays are changing what buyers actively look for, using a simple consumer behaviour trend.
Expert comment
Call for one shared transaction status
Argue that buyers need a single, standardised view of progress across agents, conveyancers, lenders and sellers.
Expert comment angle: Offer a senior spokesperson to consumer property journalists with the view that visibility, not just speed, is the missing piece in transactions.
Why: It gives the story a practical solution and positions Rightmove as a credible voice on improving the home-buying journey.
Newsjack
Publish a home-buying delay risk guide
Create a plain-English guide showing buyers which parts of a transaction commonly cause delays and what questions to ask early.
Newsjack angle: Publish the guide within days and pitch it to consumer property desks as a practical response to the industry’s push to cut 120-day transactions.
Why: It turns a complex industry debate into useful advice for millions of buyers facing uncertainty.