You're viewing Rightmove's demo dashboard.

Get reactive PR opportunities like these for your brand -> Get started today

See more demos: Airbnb Lego Rightmove Wise

Fake AI agent spams buyers

Industry News
Monday 1st June, 2026 An AI bot called “Daniel” pretended to be a Colliers agent cold-calling Australians to sell Gold Coast apartments without clearly disclosing it was AI or recording the calls, raising trust and legal questions in Queensland; listeners reported multiple calls and Colliers hasn’t commented. This gives Rightmove a chance to remind UK users that authenticity and transparency matter in property outreach, and to reassure agents and consumers on the portal about expected standards and clear labelling of AI‑driven contact in the UK.
1 Source:
Why have we flagged this?

An AI chatbot posing as a real estate agent undermines trust in estate agents and offers Rightmove a timely opportunity to comment on transparency and AI standards in property marketing.

Get data story inspiration Thinking...