Seaside hotspots buck national slump
Thursday 28th May, 2026
Rightmove’s data shows seaside towns in Merseyside and Wales—led by Bootle and Crosby—are recording some of the fastest asking price rises even as UK average prices dip, highlighting local demand and affordability contrasts. This gives Rightmove a clear chance to explain regional market nuances and reassure users that its listings and local data help buyers, sellers and agents navigate pockets of strength across the UK.
2 Sources:
Why have we flagged this?
Rightmove's own data is central to this national story showing seaside hotspots bucking the housing slowdown, so PR should seize the moment with local market commentary and agent contacts.
Get data story inspiration
Thinking...
Brits double their searches for seaside homes
Show how buyer searches for coastal properties have jumped compared with last year.
Data to investigate: Pull your on-site buyer search volumes filtering for listings within 1 mile of the coast and compare year-on-year.
Why: Simple proof that coastal living is surging in interest, matching the price story.
The UK’s fastest-selling seaside streets
Identify coastal streets where listings go under offer the quickest.
Data to investigate: Analyse your time-to-Sold Subject To Contract for coastal listings to find the median days to SSTC by street with at least five listings in the past year.
Why: Speed to sell is a crisp signal of red-hot demand that readers love to benchmark.
Where renters are fleeing inland for cheaper coast
Reveal the UK cities sending the biggest share of rental enquiries to coastal towns.
Data to investigate: Analyse your rental lead origin data to find the proportion of enquiries to coastal listings coming from postcodes 30+ miles inland.
Why: Shows a real migration pattern in one number, tying affordability to the seaside boom.