Lego unveils its largest set yet
Wednesday 14th October, 2026
Lego has unveiled a 12,000-piece Sagrada Família set, its largest yet, which goes on sale on 1 November for €750.
This gives Lego a natural way to join the conversation about how building with bricks brings ambitious architecture within reach at home.
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LEGO’s 12,000-piece Sagrada Família set is a major new product likely to attract consumer and architecture coverage, so you could share build insights or demand data.
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Expert comment
Make the case for slow, shared building
A LEGO play expert can argue that a long build is most rewarding when families treat it as a shared project rather than a race to finish.
Expert comment angle: Offer this perspective to family and lifestyle journalists, using the set’s estimated 30-hour build as the hook.
Why: It gives the unusually long build time a human angle that speaks to how families spend time together offline.