Screen-free toys gain ground this Christmas
Monday 12th October, 2026
UK retailers report rising demand for screen-free toys this Christmas, as parents seek more hands-on ways for children to play.
This gives LEGO a natural place in the conversation about how building play can spark imagination away from screens.
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Why have we flagged this?
Retailers report rising demand for screen-free toys this Christmas, giving you an opportunity to share Lego’s appeal as creative, hands-on play for children and families.
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Expert comment
Show why building can hold a child’s attention
Explain how open-ended building lets children keep changing the challenge, rather than reaching a fixed end point.
Expert comment angle: You could offer a LEGO play specialist to parenting desks with a specific take on how flexible play supports sustained engagement.
Why: It explains the appeal of building toys in a way that goes beyond the broad claim that parents want less screen time.