Endgame reclaims box office crown
Saturday 10th October, 2026
A re-release of Avengers: Endgame has edged past Avatar to become the highest-grossing film ever, with both franchises set to compete for the title again.
This gives LEGO a natural link to the enduring appeal of blockbuster worlds that fans enjoy collecting, building and sharing.
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Why have we flagged this?
Avengers: Endgame reclaiming the box-office record renews interest in major film franchises, giving you a chance to share data on demand for related LEGO sets or movie-inspired play.
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Newsjack
Stage a family build-off between two cinematic worlds
Invite families to build an original scene inspired by superhero or space-adventure storytelling, then let children choose the winning creation.
Newsjack angle: Run a screen-free family build-off in a public venue and pitch the event to consumer and entertainment desks.
Why: It turns the box-office rivalry into a visual, participatory story that works for family coverage.