Lucas Museum opens in Los Angeles
Friday 9th October, 2026
The Lucas Museum of Narrative Art has opened in Los Angeles, bringing together film memorabilia, fine art and popular art to celebrate visual storytelling.
This gives you a natural way to join the conversation about how creative play and visual storytelling inspire people of all ages.
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Why have we flagged this?
The opening of a major museum dedicated to visual storytelling, including Star Wars, could spark interest in creative play and storytelling, giving you an opportunity to share insights into how LEGO supports both.
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Expert comment
Make the case for stories children can change
Argue that building a story is different from watching one because children can alter its characters, setting and ending as they play.
Expert comment angle: Offer this view from a LEGO play expert to arts, parenting and education journalists covering the museum opening.
Why: It gives the story a specific perspective on how audiences can move from viewing narrative art to creating it.