LEGO unveils three new Batman sets
Why have we flagged this?
LEGO’s new Batman sets are a major product launch for your own brand, so this is directly relevant to your consumer PR team.
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Expert comment
Explain why vehicle play invites more invention
A LEGO play expert can argue that vehicles give children a clear starting point, then leave room to invent what happens next.
Expert comment angle: Offer this view to toy, parenting and consumer journalists covering the new Batmobiles.
Why: It gives journalists a specific reason why vehicle toys can sustain imaginative play beyond the first build.