You're viewing Lego's demo dashboard.

Get reactive PR opportunities like these for your brand -> Get started today

See more demos: Airbnb Lego Rightmove Wise

Spider-Man film tops $2.5 billion

Industry News
Sunday 4th October, 2026 Spider-Man: Brand New Day has grossed $2.506 billion worldwide, making it the third film ever to pass the $2.5 billion mark. This gives you a natural chance to join the conversation about how Spider-Man inspires fans of all ages to create, play and collect.
3 Sources:
Why have we flagged this?

Spider-Man’s record-breaking box office success could drive interest in the character and related toys, giving you an opening to share LEGO Spider-Man set or fan trends.

Get reactive idea inspiration Thinking...
These are starting points for inspiration, not finished ideas.
Expert comment
Explain why superhero stories invite endless rebuilding
A LEGO play expert can argue that a lasting hero gives children a familiar starting point for inventing their own stories, rather than simply replaying the film.
Expert comment angle: Offer this view to film and family reporters covering Spider-Man’s box-office milestone.
Why: It connects the character’s enduring appeal to a specific, credible insight about imaginative play.