Gen Z rediscovers Pokémon cards
Thursday 1st October, 2026
A new generation of Australian fans is driving a boom in Pokémon cards, drawn by nostalgia, artwork, friendship and competitive play, despite concerns about rising prices and profiteering.
This gives you a natural link to the joy of collecting and playing across generations, and to hobbies that bring people together through creativity.
1 Source:
Why have we flagged this?
Pokémon cards’ resurgence among Gen Z is a major collectibles trend, giving you a chance to share data on how younger fans engage with LEGO sets and collecting.
Get reactive idea inspiration
Thinking...