You're viewing Lego's demo dashboard.

Get reactive PR opportunities like these for your brand -> Get started today

See more demos: Airbnb Lego Rightmove Wise

Children want their creations to last

Industry News
Friday 25th September, 2026 A US study found that children as young as four put in more effort when they knew their creations would be kept rather than taken apart. This gives you a natural way to join the conversation about why building and keeping a creation can make play feel more meaningful.
1 Source:
Why have we flagged this?

A new study suggests children value having their creations kept, which could support a comment from you on creativity, making and the importance of children’s work being recognised.

Get reactive idea inspiration Thinking...